For seven years as Burberry’s VP IT Strategy, Architecture, Relationships, Craig Crawford united C-level executives driving Burberry’s digital transformation internally and at retail.
As a creative with nearly 30 years experience in global fashion brands, Craig is often referred to as “the right brain of IT.” He makes decisions that change the face of Information Technology driving momentum and growth with improved business connectivity through digital innovation for brands such as Hugo Boss, Jaeger, matchesfashion.com, Diane von Furstenberg, MaxMara, and Tory Burch.
Prior to his London relocation, Craig directed the standardisation and global implementation of CAD and PLM across a growing portfolio of Liz Claiborne brands: Mexx, DKNY, Juicy Couture, Lucky, Laundry, Kenneth Cole and Ellen Tracy. Craig was one of a team of six to form Gap’s Old Navy brand, providing turnkey technology solutions for product design, development and merchandising. He began his career as a Textile Designer for the Gap.